Instead, late night is going through an evolution to appeal to today's digitally native consumer, which means less face-to-face interviews and more memeable moments."A lot of these changes is to get that younger audience because we are seeing TV consumption start to slow as digital consumption starts to rise," said John Holdridge, Fullscreen's vice president of Channel , which helps advise the digital strategy for ABC's "Jimmy Kimmel Live" and NBC's "Late Night with Seth Meyers." The firm has also previously worked with NBC's "The Tonight Show with Jimmy Fallon" and "The Tonight Show with Jay Leno." "(Late night) is changing to become a bit more relatable to a younger audience. Ooof, sounds like it’s going to be a long one then.” Etc, etc, etc. CABBIE (to you): Oh, I was actually speaking to my friend on the phone. Add to that the fact that most of what one can spy on the street in the wee hours of the morning is generally confined to ‘drunks’, ’prostitutes’ and ‘annoyingly fit marathon runners’, and your game might be short lived. Step four: call up the radio station, put your phone on speaker and TAKE YOUR CABBY CHAT NATIONAL. Of course, given you’re being driven in the dead of night and you’re either sloshed, exhausted or both - spying anything with your ‘little eyes’ will prove more challenging than usual. How could you correctly identify a cabbie's different moods without really knowing him? You might laugh, you might cry - all we know is, you’ll walk away from that trip more engaged and entertained by one or two real stories than all the other fun ones above combined, and they’ll appreciate the chance to avoid the usual chit chat even more than you.
Don’t be too tough, though, otherwise your fun game will turn into a shockingly expensive detour. Step two: ask if you can find a talkback radio show. Ask them where they’re from, then ask them more about wherever that is.
They don't head to network websites to watch full shows.
They prefer shorter segments that they can watch at their leisure. Sources with knowledge of the situation say that the CPM (cost per thousands) for ads on digital late-night clips has gone up 5 to 8 percent over the last five years, slightly pacing ahead of the rest of the industry.
They are realizing that the younger audiences are more powerful, and if they like content — they will share the content, they will talk about this content, and they will interact with it more intimately," he added.
While there's a lot of buzz about this current crop of late-night hosts, the TV audience size hasn't grown that much since the last hosts were swapped out.
Plus, if there’s a whole bunch of you in the cab, obviously you all have to harmonise and do call-and-response material.